Tuesday, May 1, 2012

Green Cemetery Trends In America

This column originally appeared in the May, 2012 issue of Funeral Home and Cemetery News by Nomis Publications, Inc.

Green Cemetery Trends in America
What's really happening with America's green cemeteries?

Since 2009 the death care industry in America has been witness to a flurry of activity on green burial.  National news stories follow a formula often leading with a cliche regarding death, burial, and getting back to nature followed by an explanation of green (or natural) burial.  These news articles typically quote Joe Sehee from the Green Burial Council or James Olson from the NFDA and then cite statistics on the volumes of hardwoods, steel, and concrete buried each year in America's cemeteries.  Many of these articles include a quote from Grave Matters, by Mark Harris.  Every news story uses statistics to demonstrate growing public interest in green burial including the 2007 AARP pole indicating 21% of respondents were curious about or considering green burial and the 2008 Kates-Boylston survey finding 43% of respondents would consider a green burial.

A quick analysis of Google search trends on keywords like "green cemetery" shows significant growth in searches since 2009.  With almost no searches prior to 2008, we see growing interest in the United Kingdom in 2009 and 2010.  However, the United States search trend shows almost no search activity until 2011 and then significant upswing to nearly 10 times average search volume in 2011.  

Over the last three years I have observed that approximately one-third of all news stories on green cemeteries and green burial are special interest pieces by national news outlets. The majority of news stories on green burial originate from local TV and newspaper media announcing the planning of, or opening of, a green cemetery or a recent green burial at a local cemetery.  Many dozens of existing municipal, religious, and private cemeteries have opened new sections of property dedicated to varying "shades of green" burial services.  There is also the rapidly growing number of new cemeteries entirely committed to green burial.

The Green Burial Council (GBC) describes three tiers of green to include burial grounds that are Hybrid, Natural, or Conservation.  A fourth, and perhaps lightest shade of green may include the Traditional cemetery without strict vault or casket requirements.  One example is the municipal cemetery in my hometown of Beaver Dam, Wisconsin.  John Neumann, caretaker, explains the city has no strict requirements on the use of a burial vault or containers so a green burial would be accepted.  The GBC uses many criteria to certify a green cemetery including the cemetery's policies on burial vaults, caskets or shrouds, embalming, use of chemicals in lawn care, grave opening/closing techniques, and land status.  Land status must guarantee adherence to green practices through deed restriction, conservation easement, or other irrevocable legally binding agreement in perpetuity.  Conservation burial grounds are those that can demonstrate a legally binding responsibility for perpetual stewardship of the land.  There are only a few green cemeteries in the U.S. that have achieved the highest rating of a conservation burial ground as defined by the GBC.

There isn't a lot of data on the adoption of green burial in America.  I can, however, share several anecdotes and observations from green cemeteries that help tell the story of adoption of green burial in America.  The Friends South Western Burial Ground established in 1861 borders West Philadelphia, Pennsylvania.  This cemetery, home to roughly 4000 grave sites, is the final resting place for Quakers (and others) seeking a simple "environmentally aware" burial.  Graham Garner, warden/manager of the 17 acre site tells us that while they have not actively promoted green burials, they have had five such burial requests already--a significant number because sometimes a year will go by with no burials.  Two families used simple caskets made from particle board, and three used cloth burial shrouds.  Graham explains they do not have vault or casket requirements, but they do have some restrictions on headstones.

A very new burial ground by contrast is the Natural Path Sanctuary that opened June, 2011 in Verona, Wisconsin.  Kevin Corrado, coordinator for the sanctuary, explains that while they prefer shrouded burials they will accept caskets made from "unfinished non-precious woods" and free of non-biodegradable materials.  Conventional practices including burial vaults, embalming, and grave markers are not allowed  All graves in the wooded sanctuary are dug and closed by hand.  There have been four burials since August of last year including one infant and one placement of cremated remains.  Earlier last month a family dug a grave for a family member who is terminally ill.

In March, the Catholic Sentinel reported that Mount Calvary in Portland, Oregon is the second Catholic cemetery in the nation to offer a dedicated area of the cemetery for green burial.  Tim Corbett, superintendent of Catholic cemeteries for the Archdiocese of Portland, explains that he first started hearing about green burial five years ago.  He views this movement as a way for people to leave a natural legacy adding that if everyone opted for a green burial, he'd have 500 acres of endowed forest.

I've spoken with more than a dozen green cemeteries that have opened since 2008 and have had more green burials in the last year than in the three years prior to 2011.  The Green Burial Council (greenburialcouncil.org) and the Centre for Natural Burial (http://naturalburial.coop/) each list about 30 green burial sites in the U.S.  If we include all of the family-owned, municipal, and church operated cemeteries that allow green burial options there may already be more than 200 cemeteries in the U.S. where people can opt for a greener burial.  Trend or fad, I'm optimistic that awareness on green burial is growing, more options are becoming available, and that our industry is changing for the better when it comes to protecting our natural habitat. 

Friday, April 27, 2012

More Trees for City of Beaver Dam


John Neumann talks to students on Arbor Day.
Last month the Northwoods Casket Company donated $1000 to the City of Beaver Dam Tree Nursery where John Neumann, the Parks and Forestry Supervisor for the city of Beaver Dam, plants trees and cares for them until they are ready to be transplanted around the city.   According to John, "Every $1 spent on a sapling today translates to a savings of $50 or more later when the trees are transplanted."  

On Arbor Day, four trees from the nursery were transplanted to a site on Washington Street near the city's new police station.  Crews planted four Japanese Tree Lilacs that will grow to be roughly 25 feet tall and bloom every June.  Students from Washington Elementary School attended the planting and sang a song about Mother Earth.  The Mayor of Beaver Dam, Tom Kennedy, said a few words as did Olivia Witthun, Regional Urban Forestry Coordinator for the DNR.  Olivia spoke of the benefits that trees provide, producing oxygen, shade and habitat for wildlife.  She then presented a Tree City USA flag to the mayor and congratulated the city for being a Tree City USA for 21 years.

At Northwoods Casket Company, we are proud of our city's commitment to maintaining a healthy tree population for current and future residents to enjoy.  

To see the local news article about the Arbor Day event, please visit the Beaver Dam Daily Citizen.  

Arbor Day Celebration in Wonewoc


Don Kissinger of the DNR demonstrates the proper way to plant a tree.
The village of Wonewoc celebrated Arbor Day on April 27th by planting maple trees at the village high school and started what hopes to be a long-standing Arbor Day tradition.  Northwoods Casket Company's $1000 donation will allow the village to achieve its goal of becoming a Tree City USA, something the community has aspired to become for many years.  

The Arbor Day planting was led by Don Kissinger, the DNR Regional Urban Forestry Coordinator.  Don demonstrated the proper way to plant a tree and then oversaw the planting of several more trees at the high school by Mr. Rueckheim's sophomore biology class.  Steve Mitchell from Thompson Funeral Home helped plan the event and was also in attendance as well Paul Saether from the Northwoods Casket Company.

Students from Mr. Rueckheim's sophomore biology class plant a tree.
To be a Tree City USA, a city must establish a community forestry program with an annual budget of at least $2 per capita, organize an annual Arbor Day observance with a tree planting event, and pass a Tree Care Ordinance that establishes a Forestry Program meant to provide clear guidance for planting, maintaining and removing trees from public places.  Village Supervisor Lee Kucher commented, "The Arbor Day celebration is the beginning of a new era for Wonewoc. We recognize that trees are valuable assets and this event demonstrates our commitment to establish a tradition of tree planting in the village."  

 At Northwoods Casket Company, we are thankful to all the individuals who made this event a successful one and we hope this is the first of many Arbor Day celebrations for the beautiful Village of Wonewoc, Tree City USA.  To see more photos from the event, visit Wonewoc's Community Photo page online.